Web Copywriting

Get Found by Your Customers, Before Your Competitiors Find Them

Copywriting – business copywriting to be precise – is the art of persuading readers to make an action; such as buying a new product, making an enquiry or joining a newsletter. Copywriting has its footprint across all marketing channels – both online and offline. In fact, nothing truly exists without communication and in this respect, if copywriters go for an indefinite strike, the business world would come into a standstill.

While traditional print copywriting is more focused and precise; web copywriting is more elaborate, information-centric and seeks to inform and educate readers in order to influence them become customers. Web Copywriting is often called content writing and those who compose and manage the copy are known as content writers.

Types and forms

Web Copywriting comes in so many forms and shapes. In fact, there are hundreds of types of content, and each of them has its significance and value potential depending on the target audiences it is written for and the platforms it is published on. Here is a partial (and perhaps ever evolving) list populated with some of the most common types of web content –

  • Blogging
  • Articles
  • Case studies
  • Emailer
  • Web Page Content
  • Press Release
  • White Papers
  • Ebooks
  • Infographics
  • Curated content
  • Newsletters
  • Interviews
  • Slides
  • Tutorial
  • Classifieds
  • Brochure
  • Podcasts
  • Reviews and testimonials
  • User generated content

How to write better web content?

We personally beleive there’s nothing called great or perfection. Efforts we invest in trying to acheieve these two milestones itself are Key elements of an effective web copy or content follow –

  • Relevancy is the key
  • Good density of keywords
  • Maximum use of active voice
  • Proper use of headings and subheadings
  • Use of bullets, bold, italic, underlining, and color
  • Inclusion of images, video, and other media
  • Use of short words with impact
  • Avoidance of Jargon, Bureaucratese, Hype
  • Creation of a sense of urgency
  • Alignment of Buyer Persona and Buying Cycle
  • Proper linking with internal and external websites
  • Balanced and intelligent structuring of words
  • Clear call to action

Why choose us as your preferred web content writers in India?

  • We’ve written over thousands of sales copy across a variety of web platforms
  • We’ve proven expertise in the creation of content that gets ranked high in search engines
  • Our content writing is smart, simple – strategically written to convert reader into customer and customers into long-standing fans
  • We know what we write, and we write only after understanding your needs
  • We offer unlimited revision
  • We have a proper system in place to methodically check and manage your content – from idea creation to publishing to management and promotion

Process of editing

We check for complete consistency in a web content using the following key deciders

Web SEO Copywriting Services
Editing Elements of a Copy (Web)

Contact Us NOW!

Whether you are small business,  SEO or PR agency or a large IT company; our SEO copy writing services can –

  • Build your online visibility
  • Attract new customers to your website
  • Boost your SEO
  • Grow traffic, and build engagement

To learn more about how our SEO web content writing and copywriting services can help you grow, please contact us NOW